Backyard Flyer Soars to the Next Level with Name Change to Electric Flight

Jan 07, 2011 No Comments by

Air Age Media announced that Backyard Flyer, the premiere magazine for smaller RC planes changed its name to Electric Flight. The new name debuted with the January 2011 issue, on newsstands October 26, 2010.Louis DeFrancesco, Publisher, noted that “the editorial coverage of Backyard Flyer has expanded to include the larger, faster, more highly evolved electric aircraft that are taking advantage of new technology in the RC field. We are moving with the market.”

Debra Cleghorn, Executive Editor, said, “Since Backyard Flyer’s launch in 2002, we’ve seen tremendous advancements that have allowed larger, more powerful (and faster!) electric planes and helicopters to be powered by clean, quiet & convenient electric power. Changing our name from Backyard Flyer to Electric Flight emphasizes that the magazine now covers the spectrum of electric aircraft, from indoor micro flyers to 3D helicopters to super-fast jets and allows us to better serve our advertisers and our readers.”

Backyard Flyer is published bi-monthly. With a paid circulation of 38,573 and a readership of 135,000* it is read by newcomers as well as experienced modeler—many of whom have switched to electrics for ease of use.

*Based on a circulation of 38,573 and average pass-along rate of 3.5 readers per copy.


About the author

Air Age Media is the largest multimedia publisher of information for enthusiasts of radio-control cars, planes and boats. In addition to seven market-leading magazines devoted to RC, aviation and die-cast models, Air Age produces a full line of products including books, special issues, DVDs, a network of 10 websites and RCX, the world's largest radio control expo. Air Age Media's network of category-leading magazines reaches more than 1 million predominantly male readers across the full age spectrum, from young action-sports fans to seasoned modelers.
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