We’ve seen RC’s biggest brands make a push to the full-size motorsports scene by sponsoring vehicles and teams in short-course racing, motocross, and other power sports, but the latest news flips that trend upside down–now a big mainstream “action sports” brand is coming to RC. To be precise, Monster Energy has signed on as a sponsor of the Reedy Race. Hopefully this will be a trend, and we’ll see more mainstream sponsors coming to RC, and bringing their motorsports fans with them. See the official press release from Reedy below:
The Reedy Race is pleased to announce that Monster Energy has signed on as an event sponsor for the 2014 Reedy International Off-Road Race of Champions. With their vast marketing opportunities, unique branding and popular products, Monster Energy is an industry leader in the energy drink market.
Billed as “A lifestyle in a can,” Monster Energy is all about action sports and embracing niche markets with passionate fan bases. With RC racing’s crossover potential, high-profile athletes are already finding the competition, precision, and technical skills required to compete at events around the world very addicting.
As part of their sponsorship, Monster Energy is giving back to the racers. With lots of give-a-ways, drinks, and Monster Trophy Girls, racers will be well aware of their contribution at the event. Monster Girl Magda will be “Miss Reedy Race” this year and will be in attendance for photo opportunities and to congratulate the winners
Join us in welcoming Monster Energy to the Reedy Race, and we’ll see you at the event!