Gil Losi JR & Mike Gillette Start New RC Company

Mar 25, 2011 14 Comments by

We’ve heard the talk in the industry about a new company and even spoken with a quiet, reserved Gil Losi Jr. about his new ventures, and now we’ve received confirmation that it’s all true–Losi Jr. and former Horizon Hobby president Mike Gillette have teamed up to form the “Firelands Group.”

Formerly the namesake of Team Losi Racing and current partner in AKA Products, Gil Losi JR brings another former employee into the mix with engineer Jason Corl, formerly of Team Associated. 

According to Losi, the brand’s first product will be a short course vehicle aimed at the entry level to mid-market level consumer, sold exclusively through HobbyTown USA. The vehicle has been said to be 1/18-scale and be under a brand named Helion. Two other brands under the Firelands Group are reported to be called Radient and Anza.

Knowing Losi Jr. and Corl’s racing backgrounds, it comes as no surprise that both have created an accessory/hop-up product line under the Firelands Group umbrella.  We anticipate accessories for 1/10-scale electrics, short course trucks and perhaps 1/8-scale buggies.

We are eager to speak in detail with Mr. Gillette, Mr. Losi and Mr. Corl to bring you the latest breaking news as it becomes available.  Stay tuned to for all of the details on this exciting new venture.

Featured News, Losi, Team Associated

About the author

Executive Editor I jumped into R/C back in 1987, when mechanical speed controllers and hard rubber tires were all the rage. Since then, I’ve experienced R/C in almost every state in the USA. I've built and raced every type of RC vehicle created, and traveled throughout the country (and world) to attend and cover more R/C events than I can remember. But what a fun ride it's been! I'm fortunate to live in Southern California, and I take advantage of my location by enjoying R/C outdoors year ‘round. Club racing is the future for R/C growth, and I’m always looking to bring new people into the hobby, whether it’s through backyard bashing or organized racing.

14 Responses to “Gil Losi JR & Mike Gillette Start New RC Company”

  1. Anonymous says:

    Firelands Group = Stupid name.

  2. Anonymous says:

    Could you have picked a more unflattering picture of Gil…

    • Matthew Higgins says:

      How is it unflattering?

      • Anonymous says:

        Matt, It’s a step above a mug shot.

        I can’t believe you guys don’t have a professionally looking photo of Gil somewhere. He not even looking into the camera. What did you guys do, snap a cell phone pict when he wasn’t looking??

        • Matthew Higgins says:

          It’s a photo of a racer taken at a race track

        • Matthew Higgins says:

          I think this might be a case of making a big deal out of nothing, but you’re entitled to your opinion. I believe if the image wasn’t on the dark side (indoor track) you wouldn’t have thought anything of it. The good news is that the image has been replaced and there should now be peace in RC.

  3. Anonymous says:

    Hey Matt, do yourself a favor and don’t respond to comments left anonymously. All it does is make you look awkward. You cannot win.

    • Matthew Higgins says:

      I don’t feel awkward. I didn’t have a problem with the comments being made, so I responded. No harm done.

  4. Anonymous says:

    I agree…. LAME NAME!

  5. sono says:

    they should just call it FL….. or just FIRE… fire they guy who thought up the name…..where the 1/10 scale short course i want to see it now….not a year from now…with a tease….photo….rc companys stop doing that….its just mean to play with people mines

  6. Anonymous says:

    Now if they could only steal Kinwald back…

  7. steve says:

    Firelands is just a corporate name…………like HORIZON is. There will be three lines available under the Firelands Group, HELION which is the entry level RTR products starting with the 1/18 scale Animus short course 4×4 truck, ANZA which will be the “hop up” brand designing and manufacturing performance parts for various existing vehicles (Travis Amezcua ran an ANZA equipped Slash at the 2011 Cactus Classic) and RADIENT which will be the line of electronic products such as ESC’s, batteries, motors. Things are happening and the 1/18 is set to release end of May.

  8. Todd Leising says:

    Is there any more information out on a Anza Slash conversion kit? I’m just now looking at some LCG conversions for my slash and hate to purchase something now if this might be hitting the market soon. Thanks.

  9. Reid says:

    Just came across this post. Awesome news. I’ve wondered for a while now if Gil Jr. would ever start his own company. Assuming the post by steve is correct, I’m surprised that they’re not also planning a product line of high end race vehicles. Does Gil have a non-compete with Horizon and/or Kyosho that prevents him from doing that?

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