Traxxas Named Exclusive Radio Control Truck of Monster Energy SX

Jan 05, 2011 No Comments by
Trevor “Chilly” Duncan
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Feld Motor Sports has announced that Traxxas “The Fastest Name in Radio Control,” signed a multi-year agreement to be the official and exclusive hobby class radio control truck of Monster Energy Supercross, an FIM World Championship, that begins January 8, 2011 at Angel Stadium in Anaheim, Calif.

The agreement marks Traxxas’ inaugural partnership with Monster Energy Supercross, just two years after becoming a team sponsor of the Monster Energy/Pro Circuit/Kawasaki team. Traxxas’ support of the championship is in an effort to utilize Monster Energy Supercross to help promote their brand in a popular action sports industry appealing to a wider audience.

“Traxxas is excited to sponsor Monster Energy Supercross for 2011,” said Mike Jenkins, President, Traxxas. “It’s a perfect fit. Supercross fans’ enthusiastic response to our sponsorship efforts in 2010 with the Pro Circuit team and Kawasaki’s Team Green amateur motocross program made the decision to move up to the championship’s sponsor an easy one. We’re looking forward to bringing high-performance Traxxas fun to an even wider audience in 2011. Monster Energy Supercross is an incredible sport to watch and the riders are supremely skilled athletes. Traxxas is proud to be The Official Hobby Class Radio-Controlled Truck of Supercross.”

In addition to being one of the highly-recognized sponsors of Monster Energy Supercross, Traxxas will receive traditional sponsorship benefits and exhibit space within the pit party at 16 races to showcase their try-me-track that will give fans a first-hand experience of the industry-leading Traxxas hobby-class radio-controlled product.

“We are excited to bring Traxxas on board for the 2011 season,” said Dave Prater, director of supercross. “Through Monster Energy Supercross, Traxxas products will be showcased to three-quarters of a million fans, which will be a great springboard for channeling their state-of-the-art R/C equipment.”

__________________
Trevor “Chilly” Duncan
Online News Editor
Radio Control Car Action
rccanews@airage.com

http://www.rccaraction.com

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